This Rock-Ola "Beatles Yellow Submarine Jukebox" is likely the most rare jukebox of all time.
The Beatles' Apple Corp's, strictly limited production to just 100 total units!
But how did it all begin?
Mike Ansell, CEO of Lordsvale Sales, Ltd in Hull, North Humberside, designed the Yellow Submarine Jukebox along with two of Apple Corp, own studio artists after reaching an agreement with Neil Aspinall *. "Apple Corps. have their own people that create the design layout of Beatles merchandise."
* The Beatles employed Neil Aspinall as their road manager and personal assistant, which included driving his old van to and from shows, both day and night. After Mal Evans started work for The Beatles, Aspinall was promoted to become their personal assistant, later becoming chief executive of their company, Apple Corps.
Lordsvale Sales, Ltd in Hull, North Humberside, is one of the leading firms in the design and marketing of branded amusement machines and games in the UK.
The UK version was limited to 100 units and built in 2000 for my company, Lordsvale Sales, by Sound Leisure. Lordsvale shipped one of the UK versions to the New Jersey Fest, (now known as The Fest for Beatles fans) in March, 2001, the response was amazing. After the show, this jukebox was sent to Rock-Ola in Torrance, Ca. to copy into their cabinet, Apple would only agree to 100 units being sold in the US as they wanted it to be a limited edition.
Mike Ansell states “These 100 Rock-Ola jukeboxes sold out within a week, nearly all of them went to Rock- Ola distributors around the US . One was sold to Steven Tyler of Aerosmith and also Ozzy Osbourne (in the TV series, half way thru the 2nd season, the jukebox with serial number 90017, can be seen in his snooker room). Ozzy and Sharon Osbourne donated their jukebox to charity last year which was auctioned, I heard it sold for around $30,000.”
The first six UK Yellow Submarine Jukeboxes were sent to Apple, one for storage (they have a huge warehouse in London where they store thousands of Beatles items owned by the group and samples of Beatle products produced over the past 50 years), they also have one in the reception area at the Apple offices.
Mike Ansell delivered one to Olivia Harrison at Friar Park, one to Paul’s studio near Brighton and one to Ringo at his mansion in the UK. Mike states “I spent the best two hours of my life with Ringo discussing music and hearing stories of the Beatles, have to say he and his wife Barbara are lovely people.”
Yoko had one flown to her in the U.S.
The Hard Days Night Hotel in Liverpool has a UK Yellow Submarine Jukebox was bought from Lordsvale, Lordsvale also supplied the one in the Cavern on Mathew Street in Liverpool.
The original 2001 Rock-ola version, features an "Electric Yellow" finish and characters from the film, including the Fab Four, waving from vertical "portholes" on the front, and to top it all off, a group of funky periscopes.
Complete with two rotating side panels that feature vividly colored pictures of the submarine, along with various characters and creatures from the movie, with bubbles of air perking merrily to the top of the 4 bubble tubes.
A 100 CD capacity magazine and an LCD display. Sybersonic Computer system.
360 watt dual stereo amplifer developing over 800 watts peak music power.
Surround Sound system with (1) 10" DVC subwoofer and (2) 4" two-way coax midrange/tweeters.
33 1/2"W x 72"H x 26 3/4" D 360lbs
This jukebox comes complete with the original Certificate of Authenticity from Rock-Ola.
Lordsvale have produced other Beatle jukeboxes since the ” bubbler version”, this includes a different Yellow Sub version, the US cartoon Beatles version, and last year a wall mounting version that features all the album covers, which they still sell.
Rock-Ola produced a digital version of the Yellow Sub in one of my cabinets, this is on display at the shop in the Mirage Hotel in Las Vegas where the “Love” show is held.
What We Want to accomplish
We know that Apple Corps authorized Rock-ola to manufacture only 100 Beatles Yellow Submarine Jukeboxes.
That each Jukebox has its own serial number and Rockola issued a Certificate of Authenticity for each.
I think it would be of interest to find out where each of the 100 jukeboxes have ended up.
We especially would like to know where numbers 2 -4 ended up.
If you have heard a rumor as to ownership of a Yellow Submarine Jukebox by a celebrity, please contact me, I normally won't publish it until I have heard it from two or more sources.